Sri Lanka wears LOVI Ceylon for Tokyo Olympics | Daily News | 10 July 2021

“Like many kids, I loved watching the Olympic Games on TV and dreamt of somehow representing Sri Lanka one day,” said Asanka de Mel, CEO of LOVI, adding “Even if not as an athlete, I’m thrilled to be part of the event by supporting these extraordinary players as well as the dedicated coaches and officials leading the effort.”

Inspired by the notion of Olympic harmony, LOVI designed the Team Sri Lanka outfits based on its Unity collection for the global affair. Asanka added: “The Olympics represents the best of the human spirit in action. Our athletes are inspiring future athletes to be the best they can be.”

“Because we can, it’s our mission to support all Sri Lankans striving for that level of excellence.”